El Nou Impuls

2023 · Partit dels Socialistes de Catalunya

A citywide mayoral campaign proposing fresh energy and a new direction for Igualada. The idea of change informed the campaign narrative and visual identity, reaching residents in public spaces, online and at live events.

Campaign and communications direction, covering strategy, creative development and coordination of a multidisciplinary production team. More than 120 assets were developed from concept to delivery for paid media, press, video, outdoor advertising, web, social media, photography and live events.

Open El Nou Impuls campaign leaflet on a rattan table.
Frontal stage mockup with a Jordi Cuadras 2023 LED screen, black folding chairs and a transparent lectern.
Campaign letter beside a red envelope on a wooden table.
El Nou Impuls campaign van on a sunlit street in Igualada.
Campaign conversations in a public square beside a Jordi Cuadras banner.
Jordi Cuadras speaking to the press outside the campaign office.
Campaign team gathered outside the El Nou Impuls office.
Presentation of neighbourhood proposals with a printed campaign display.
Jordi Cuadras speaking into microphones at a campaign event.
BeReal snapshot of the campaign team putting up Jordi Cuadras posters at night.